FlipX - A platform for Indian sneakerheads.
User research | User interface
Categories
User research
UX/UI
Tools used
Figma
Procreate
Duration
8 weeks
Overview
FlipX is an application that allows Indian users to buy authentic and verified sneakers from one single platform. All the sneakers are first verified by FlipX before they are shipped out to customers to keep the process safe and secure.
Brainstorming and ideation
User journey map
Userflow and Wireframes
Problem definition
Testing
User feedback
Primary research
Secondary research
01
CURRENT SCENARIO
What happens in India?
Indian sneakerheads face two main issues that Western heads often take for granted: import taxes and accessibility.
While Indians have more access than ever to online shopping, the availability of hyped kicks remains low. Even when they are available, the sneakers are very highly-priced due to import duties and customers often are unsure of their authenticity.
India is the 2nd largest footwear market after China, with a value of over $10 billion in 2019, set to grow to $15.5 billion by 2024.
SOURCE: VOGUE BUSINESS
The sneaker culture
SOURCE - Indianretailer
02
Indian society is inherently very status-driven, and hype plays right into it. It has its niche, but considering how hype products work as stocks with price fluctuation, the potential consumer market is way larger than it seems. The last 3 years have seen exponential growth in this space and we’re still about 5 years away from a peak.
The resale market has grown from a niche space to a multibillion-dollar industry in the last decade, and India’s digital playground has proved to be conducive to this sneaker culture.
Popular and limited edition sneakers can have people waiting in line for hours. But unique kicks are no longer just collectibles - they're rising in demand and are increasingly being recognized as a form of art. There's a lot of hype around the buying and selling of sneakers, and fewer people are buying to wear, while there is a huge audience who are buying to sell.