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FlipX - A platform for Indian sneakerheads.
User research | User interface
Categories
User research
UX/UI
Tools used
Figma
Procreate
Duration
8 weeks
Overview
FlipX is an application that allows Indian users to buy authentic and verified sneakers from one single platform. All the sneakers are first verified by FlipX before they are shipped out to customers to keep the process safe and secure.
Brainstorming and ideation
User journey map
Userflow and Wireframes
Problem definition
Testing
User feedback
Primary research
Secondary research
01
CURRENT SCENARIO
What happens in India?
Indian sneakerheads face two main issues that Western heads often take for granted: import taxes and accessibility.
While Indians have more access than ever to online shopping, the availability of hyped kicks remains low. Even when they are available, the sneakers are very highly-priced due to import duties and customers often are unsure of their authenticity.
India is the 2nd largest footwear market after China, with a value of over $10 billion in 2019, set to grow to $15.5 billion by 2024.
SOURCE: VOGUE BUSINESS
The sneaker culture
SOURCE - Indianretailer
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02
Indian society is inherently very status-driven, and hype plays right into it. It has its niche, but considering how hype products work as stocks with price fluctuation, the potential consumer market is way larger than it seems. The last 3 years have seen exponential growth in this space and we’re still about 5 years away from a peak.
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The resale market has grown from a niche space to a multibillion-dollar industry in the last decade, and India’s digital playground has proved to be conducive to this sneaker culture.
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Popular and limited edition sneakers can have people waiting in line for hours. But unique kicks are no longer just collectibles - they're rising in demand and are increasingly being recognized as a form of art. There's a lot of hype around the buying and selling of sneakers, and fewer people are buying to wear, while there is a huge audience who are buying to sell.
TARGET AUDIENCE
Who all are going to use FlipX?
Competitive Analysis
Since most of the sneaker companies are international, Indians often purchase sneakers at exorbitant rates.
To dive deeper into the problem, I interacted and interviewed people to understand the issues they face and what is it that they might prefer in a much enhanced way to keep the process transparent and hassle-free.
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How might we help Indians have better accessibility to sneakers and make it a trustworthy and transparent process for them?
WANTS
User Persona
Rishab, 19
“I like to collect authentic and rare sneakers”
PROBLEMS FACED
-An authentic and reliable source to get sneakers from.
-Multiple options from different brands.
-Regular updates on new trends and sneakers.
WANTS
-Accessing multiple sites for exploring a variety of brands
-Many e-commerce sites don’t have variety
-The sneakers go out of stock in seconds on their original website.
Riya, 28
“I have been crazy about sneakers ever since I bought my first pair."
PROBLEMS FACED
-Sneaker updates and discounted prices
-Release dates of upcoming kicks
-Option to get notified when a sneaker is available
-Prices too high for rare sneakers being resold
-Cannot find the pair that I want when released
-There is limited variety when I buy from stores
Empathy Mapping - understanding user perspectives
After collecting varied data from two different users, I started off with the ideation process to understand and map out the problem at large. It helped me prioritise on some important issues and ideate different features for the app.
An important feature that really stood out for me after the interviews was they way how they were very keen on knowing the release date or in-stock dates of some sneakers they really like to collect.
Brainstorming & Ideation
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Mapping out the user journey
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App flow
Onboarding
The app first asks for some basic information (email ID, Phone number etc.) to help the user sign up with FlipX and use it's services.
Exploring the sneaker trends
With the rise in the number of new drops every now and then, it will help the user stay updated on new kicks and the ones that might get released very soon.
Select your favourites, order, track!
Choose any favourite pair of sneakers that you would like to connect and complete a seamless checkout experience. Once ordered, easily track your orders anywhere, anytime.
If you ever change your mind, cancel anytime.
